Colorado Culture Change Coalition
Alongside two incredibly talented designers, I had the opportunity to help reimagine the brand identity and website for Colorado Culture Change Coalition — an organization dedicated to creating dignity-centered, community-driven cultural transformation.
Brand Design
UX/UI
2025
Lead Designer
Colorado Culture Change Coalition
Website
Problem
The Colorado Culture Change Coalition (CCCC), a nonprofit advocating for dignity-driven elder care and cultural transformation, was operating with an outdated visual identity and website that no longer reflected its values, mission, or evolving audience.
The logo lacked meaning and flexibility, and the website had accessibility issues, poor structure, and an inconsistent visual experience across devices. There was a clear opportunity to reintroduce CCCC with a renewed sense of clarity, warmth, and community connection—through strategic branding and modern, inclusive web design.
Context
Platform:
Web (desktop + mobile), print, digital brand assets
Team: 3-person design team
My Role:
Lead visual designer on branding and logo development
UI designer for full website redesign
Collaborated on site architecture, accessibility strategy, and content planning
Constraints:
Avoiding orange tones due to prior stakeholder feedback
Strict accessibility requirements (WCAG AAA)
Nonprofit budget and timeline limitations
Design had to resonate with both professional stakeholders and community members
Process
We began with a deep dive into CCCC’s mission, values, and audiences through stakeholder interviews and site audits. The team conducted a visual brand audit and mapped pain points across the existing site.
Each designer then moved into the exploration phase for possible logo concepts and visual brand identities. After multiple client meetings, we landed on my concept centered around the metaphor of a beehive, which represented community, structure, and shared purpose.
From there, we each moved into designing our assigned deliverables, mine being the website redesign and brand guidelines document. In doing so, I:
Developed moodboards, logo concepts, and a full brand system (color, typography, imagery)
Conducted accessibility testing to ensure AAA-compliance across text and interactive elements
Designed a couple variations of the new website for client feedback and buy-in from the organization's board members
Logo Ideation - Original Concepts
Final Logo Concepts
Solution
The result was a completely refreshed brand and website that better tells CCCC’s story and invites engagement.
A new logo system inspired by a stylized beehive: grounded, modern, and symbolic
A warm, accessible color palette with AAA contrast
Clean, responsive website with clearly defined content sections, intuitive navigation, and improved hierarchy
Strong focus on inclusivity and accessibility, meeting WCAG AAA guidelines across text and visual elements
Supporting materials: Brand guidelines booklet, updated event flyers, and social templates
Impact
Improved clarity and confidence in CCCC’s visual identity, praised by board members and partner organizations
Website traffic increased within the first 30 days post-launch
Brand assets are now consistent across platforms and easier for internal teams to use
Most importantly, the new identity more clearly communicates CCCC’s mission of dignity, collaboration, and cultural change
